Branding

It was Bostock and Pollitt who empowered npower. At that point they were still National Power, with its post-privatisation name and identity. The brand clearly had to change and npower was our answer: a bright new look that has created real impact. Since then we've worked on the website, their TV trailers either end of 'The Bill', and an internet cricket game to publicise their Ashes sponsorship. Howzat?