Branding
Antoinette Beenders
Antoinette Beenders has had a fantastic year - it started with her being awarded British Hairdresser of the Year in 2004, and then came her appointment as Global Style Director for Aveda. But even the most professional stylists sometimes need help with their own image, and she turned to us for a sassy new brand identity. We formed the a and b of Antoinette's initials into a rounded pair of retro scissors, fusing the stylist with the tools of her trade.