We’ve been working as Shire’s communications partners since 2003. It’s been a story of continual – and continuing – transformation. What was once the “ADHD” company is now one of the world’s leading specialist biopharmaceutical companies.
When we started working with Shire, it was clear that this was a company far ahead of the image it presented to the world. Throughout our relationship, our task has been to help develop an accurate, authentic picture of the business, and present it to all stakeholders, worldwide.
At the top level, our aim is to develop a deep understanding of Shire’s business, and to get across Shire’s story: the brand personality, vision and values that make the company unique. We do it through clear ideas, powerfully expressed and delivered in all media, across corporate reporting and websites, and from brand books to tone of voice guidelines.
The journey continues. The story evolves. And as Shire raises the bar ever higher, we’ll strive to deliver creative thinking and consultancy to match.
Shire has evolved significantly over the last 8 years and the B&P team have always provided invaluable support both strategically and creatively. Our close relationship and their understanding of the Shire brand enables them to work as an extension of the corporate comms team with a clear shared vision.
I know B&P will always get the job done. They understand the Shire vision and are integral in helping us communicate it.
We've worked on Shire's corporate and responsibility reporting since 2003. Over the years, we have produced reports for them both in print and digitally, presenting an accurate and evolving picture of their business to their stakeholders globally.
We help Shire manage their brand both on and offline. As part of our ongoing relationship, we have produced brand books, a digital brand toolkit, and tone of voice guidelines, all of which have served as invaluable tools for defining, communicating and managing their brand.