Literature
Printed marketing materials
Paper is dead, long live paper. Despite all those predictions about e-everything, there are plenty of things that can't be done well online - in fact, printed marketing materials are probably more important now than they've ever been.
The key here is 'feelability' - the touch, gloss, quality and texture of paper are crucial elements of the message you give about your brand. Paper is perfect for storytelling, giving a natural structure of 'beginning, middle and end', which you'll never get online.
We can help you think about your marketing literature in a whole new way and create a range of materials that work both as standalones and as parts of a connected system that tracks the whole customer journey, from browsing to buying.
Project highlights
Central St. Giles
Bringing heart and soul into a forgotten corner of Central London
Eastgate Quarters
Collaborating with concept developers and animators, to build a 'vision toolkit'
BT Phone Book
The next directory: a new look for the phone book
Spitalfields
East side story: color, text, texture and tone
Liverpool One
Marketing campaign: promoting the largest city centre re-development in Europe
Knightsbridge Central
Absolutely fabulous: design for living, eating, shopping...
Rabobank
Going Dutch: telling the inside story on Rabobank