News

26.04.05 | BP Pension Fund website and marketing

Website and literature programme support record-breaking property sale.

Bostock and Pollitt, the independent design and communications consultancy, have designed and built a comprehensive new extranet and literature programme to accompany the sale of the BP Pension Fund's Knightsbridge Estate, the biggest UK property deal in recent years. This advanced level of functionality has proved invaluable in giving potential buyers the tools they need for critical decision-making in such a large project.

Bostock and Pollitt have been working closely with BP Pension Fund to create a secure website which features multiple types of access and content choice across the development as a whole and allows specific information to be accessed for the four portfolios on offer. This enables secure, simple access for potential buyers, their agents and solicitors to relevant information e.g. leasing yields, for the varied retail, commercial and residential elements of the development.

A leather-bound brochure has been produced outlining the benefits of this exclusive area. The brochure uses mood photography to bring alive the excitement of living, working and visiting Knightsbridge.

Richard Womack, Senior Director at CB Richard Ellis said, "We're delighted with the high quality design and technical work Bostock and Pollitt have produced. It complements the stature of the development and reflects our high aspirations for it."

David Chapple, Chief Executive, Bostock and Pollitt, said, "It's a rare opportunity to work on a project that really pushes the boundaries. We're proud to have delivered a ground-breaking campaign for such an important project."