News

15.06.05 | Report for Allied Domecq

Bostock and Pollitt has produced a second social report for Allied Domecq PLC, the global drinks and food brands company.

The report extends the theme of an 'outside in' view of the company much further, bringing in more external views of Allied's performance in the social responsibility area and addressing clearly each issue facing the company. The report can be downloaded from http://www.allieddomecq.co.uk/en/OurResponsibilities/.

This year's report draws in opinions from many different audiences, both inside and outside the company - newspaper cuttings and quotes from activists are set in the context of Allied's own beliefs. Using a hands-on 'annotation' style Bostock and Pollitt give a visual expression to the idea of dialogue and debate.

Each issue facing Allied is tackled separately and comprehensively - alcohol, food, environment, supply chain/ethical trading, health and safety, employees and community.

The second report is presented in the same direct tone of voice as the first, and in a visual style that's a fresh evolution from last year's look.

Stephen Whitehead, Group Director Corporate Affairs at Allied Domecq PLC, said: ""The best thing about this year's report is that B&P's design allows us to capture and express the complexities of the issues we face. Like many other companies we operate in a challenging industry, and it's important to show that we're engaging with the whole range of different views, even those we don't necessarily agree with. This year's social report is the first one I've seen that manages to do that, and still manages to be a good read."

Philip Mann, Managing Director at Bostock and Pollitt, said: "We're delighted to develop our relationship with Allied Domecq producing more innovative work in this important area. In fact, this second social report is probably one of the best things we've ever done."