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News
31.05.06 | A fresh face for PPM
This project was to construct a new website for PPM Managers, the private equity Fund of Funds investment arm of Prudential plc. The challenge here was to create a design that would fuse the entrepreneurial energy of PPM with the solid heritage of its parent company. PPM also wanted to present themselves as a smart young team, open to all the possibilities of emerging markets and agile enough to respond to change. We brought all these elements together in a visual look that uses a hands-on illustrative style to soften the brand's image and make the site appear more lively and accessible. One for them (and us) to be proud of.
31.05.06 | Aedas - global but local
The architectural firm, Aedas - the sixth largest in the world - asked us to design and produce an annual report that would point out their sparkling international credentials while showing they were just as much at home building a local school in Rochdale. The report also had to be a bridge between Aedas' existing family of literature and a future design approach that hadn't yet been worked out. A tricky brief, but we cracked it. The result is a chic combination of black, white and grey, lifted by blocks of rainbow colours used as a geographical key throughout the document.
31.05.06 | Liverpool One - selling Liverpool
Liverpool One, the retail-led regeneration scheme for Liverpool city centre, was launched this month at the Gymnasium in King's Cross. Covering 42 acres, it's the most exciting project of its kind in Europe and has an investment value of £920 million.
Attended by retailers, retail agents and press, the launch provided maximum visibility for the scheme and was followed up with a three-part brochure mailed to all invitees giving more details of the opportunity.
Working with Wolff Olins on the branding, we marketed the retail, leisure and residential opportunities to the prospective audiences and produced a series of innovative mailers that included pieces of astro turf, chocolate on Valentine's Day and a shopping receipt for the launch invitation.