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News
18.07.06 | Pass go and head straight for Directgov
This has got to be one of our biggest and most satisfying wins in years. Against stiff competition we won the pitch to overhaul and rejuvenate the Directgov brand. It's the Government's digital interface with the public . As its strapline says, this puts all kinds of public services together all in one place, from childcare to citizenship, and housing to health. It's a hugely exciting job to do, with scope for work on branding and tone of voice, as well as information architecture, navigation and graphic design.
If you have a minute it's worth looking at the site (www.direct.gov.uk) - we were amazed at how much you can do online already, and it'll be even better after the redesign.
18.07.06 | A new paw print for Bunnyfoot
We've talked about Bunnyfoot before in this newsletter - they're one of our favourite partners, and leaders in the field of usability and accessibility online. They wanted to refresh their logo and move it on from its rather basic beginnings. We played around with the 'B' of Bunnyfoot and tipped it on its side, so that it could look either like a pair of long ears or two big front teeth. And the new bright blue captures both the energy of the company, and their deliberate ethical stance.
18.07.06 | Signed, sealed, delivered for De La Rue
You may remember us talking about winning the De La Rue annual report in the April newsletter. They're the world's largest commercial security printer and papermaker, responsible for producing over 150 different currency banknotes and other documents like passports and travellers' cheques. The report has now been published, and it's been a great project to work on.
De La Rue were very clear that they wanted a step change this year, and that this report should look and read like a financial document, with an investor audience firmly in mind. The streamlined, no-nonsense design reflected this perfectly, and we also helped the company incorporate the new OFR guidelines and restructure their information into a clear narrative sequence. De La Rue certainly seem to like it - and these people know a thing or two about print!