Bostock and Pollitt

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News

12.11.06 | Bostock and Pollitt win Benchmark Award

We've been working on this project for the last 12 months. It's the largest urban regeneration project in Europe and the retail leasing toolkit we created includes brochures, direct mail, a website and motion graphics. We also had to develop the brand from the initial concepts we inherited from Wolff Olins and position Liverpool One as one of the best retail developments in the world. After so much work it was great to see it recognised in a Design Week Benchmark Award.

We won Best Brand Communications in the property and construction category. All the entrants had to cover at least three different channels (in our case, web, brochure and direct mail) and excel in all of them. As the judges said, "The breadth of application, copy style and tone of voice make this a winner. A highly developed brand story".