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News
15.01.08 | B&P for BP
The Digital Communications and Technology (DCT) function in Refining & Marketing business of the energy major BP wanted a way to celebrate individuals in one of its teams as part of an internal recognition programme. We created 'Real People' for them - a teaser campaign presenting BP people by way of intriguing questions about their out-of-work passions, using large corridor displays. Answers to the teaser questions reveal a personality - not just a name - linked to a portrait photo.
08.01.08 | It's all in the name
Brand values of honesty, simplicity and openness characterise Fair & Square's fresh approach to secured lending. Bostock and Pollitt created a pared down identity, visual language and tone of voice with a black and white palette for Fair & Square's launch campaign and website. To ensure consistency, we were also appointed brand guardian, co-ordinating the work of the extended agency team and facilitating internal cultural workshops to ensure the brand personality ran through the heart of the organisation.
