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News
25.09.09 | WWF
WWF’s constant challenge is the need to engage online campaigners and encourage them to sign up and lobby for WWF.
Our two minute animation captures the issues and concerns people really care about – deforestation, over-fishing and pollution and shows how the individual can make a genuine difference.
We established a distinctive animation style (with partners Wyld Stallyons), and a quirky narrative that engages and inspires.

11.09.09 | BioRegional
BioRegional is an entrepreneurial charity that provides practical ideas to help people live responsibly and ethically by sharing the Earth’s resources. They call it ‘One Planet Living’ and BedZED is their first example of a real, thriving, sustainable community.
We created a fresh new website, which brings their vision to life. The new content managed site presents a vibrant interface and uses animation to engage the user without swamping them with too much detail at the top level.

17.04.09 | Meadowhall's rewarding experiences go live
A simple philosophy lies at the heart of the new brand we have created for Meadowhall, one of the UK’s most successful and longest established shopping centres: Meadowhall offers rewarding experiences.
The graphic element of the logo becomes a flexible, colourful device within illustrations, while a new tone of voice – positive, warm, down to earth and playful – keeps the focus on delighting their customers. We launched the brand with a multi-platform spring fashion campaign, including TV, press and poster advertising. Further elements are being rolled out as we write, with a fresh new website due to launch in late May.

03.04.09 | Grosvenor reports on a new era
Another successful annual report for the international property group. Here’s what Fenella Gentleman had to say:
"Bostock and Pollitt have done a great job with three interlocking challenges: implementing radical new brand management guidelines, marking the handover from one CEO to the next, and developing the document so there's no need for brochures for the six businesses in the Group."
Fenella Gentleman, Group Communications Director

27.03.09 | Research programme for TPS and DCS
Bostock and Pollitt, and research insight and strategy agency, Promise, have been appointed by The Pension Service and Disability and Carers Service to carry out a customer insight programme.
The overall aim will be to inform the customer communication strategy and identify measurement techniques so that the service can be continuously evaluated and improved.

20.03.09 | BTG win
BTG, the international specialty pharmaceuticals company, has appointed Bostock and Pollitt to develop and design the annual report after a four-way pitch. BTG develops and commercialises products that target critical care, cancer, neurological and other disorders. The integration of the recent Protherics business means that BTG is now well-positioned to become a sustainably profitable specialty pharmaceutical business.
Says Andy Burrows, Director of Investor Relations, “we were impressed by Bostock and Pollitt’s concepts, which differentiate us and provide a platform for communicating our ongoing transition from biotech to specialty pharma business”

06.03.09 | Aedas – website launch
The ‘neural network’ navigation on the new Aedas website was inspired by the way this global organisation works.
Each project team is formed by drawing on the best skills in the group from around the world. That’s how Aedas work. And that’s how we’ve developed a website to mirror their own collaborative process.
Our designers created the website concept and front-end design, passing it over to the developers at Aedas who built it.
A truly collaborative and cost-effective result.

28.02.09 | Paper matters
Everyone says that electronic is where it's at and that sooner or later everything will be on-line or on-screen.
But there are still some things that paper does best, or only paper can really do. So what are they? — and how can you make your paper crackle and your print glint? Coming soon, your chance to hear more about The Power of Paper — keep an eye out for the invite.

21.02.09 | MTR - franchise bid wins Stockholm metro contract
MTR, which runs Hong Kong's well-regarded metro system, beat off stiff competition from five major consortia to win this prestigious contract.
We worked closely with the MTR bid team throughout the intensive preparation period. We developed a detailed, well-designed and produced submission. And it worked.
'MTR submitted the best bid from a quality standpoint, and that was decisive in this procurement', said Ingemar Ziegler, MD of transport authority Storstockholms Lokaltrafik.
Praise indeed.

14.02.09 | Macmillan Cancer Support win - A force for change
Macmillan Cancer Support is a dynamic charity with an ambitious aim to improve the lives of everyone living with cancer by 2010.
We're delighted to have been appointed to be their digital partner with a clear brief to help realise this vision online.
Our job will be to interpret their successful offline brand and deliver a streamlined user experience to provide clearer access to the information and support visitors' needs.

07.02.09 | NESTA - Annual Review
NESTA exists to help make innovation happen throughout the UK. It's not an easy story to get across. So in this year's NESTA Annual Review we tackled it head on by asking the question 'What impact does NESTA make?'
The report sets out 'Q&A conversations' to explain exactly how NESTA influences and stimulates innovation in the public, private and voluntary sector.
The story is punctuated with photo feature stories of real initiatives that are making innovation flourish across the UK.

23.01.09 | Dublin Airport City - a catalyst for Ireland's next economic wave
Dublin Airport Authority (DAA) is creating an 'airport city' next to Dublin Airport. When finished, it will be the equivalent of almost 20% of Dublin's current office space.
The idea behind our brand work was to show the project as a vital catalyst for future Irish economic growth. Centered around the idea "future thinking" the identity features an arrow device to convey a visionary, ambitious and forward-looking development.
We're currently working on a marketing toolkit that will make the idea visible to all key audiences.

16.01.09 | Directgov - Pointing Directgov in the right direction
Directgov is revolutionising the way people access public services. On one site, you can now get advice and information on everything from pensions to recycling.
We were commissioned to develop the Directgov brand and upgrade the way the website looks and works.
We wanted to add some personality to the brand so we created a friendly, simple illustration - the flexible canine character. You'll see him in the current advertising campaign (by ad agency MCDB) on TV and in the press. The character acts as a guide, drawing attention to specific campaign messages.

09.01.09 | Britvic - Talking about corporate responsibility
Everybody's talking about corporate responsibility and Britvic is no exception. Their CR strategy is built into four key areas; packaging, operations, health and community.
We've been helping them get the message out to leading retail and consumer companies, turning sustainability into a real business benefit.

30.11.08 | Design Week Benchmark Awards - nominated
We've been nominated for two projects this year - it's great to have our work recognised ‘for excellence in brand communications’.
23.11.08 | Fair & Square: financial services category
The clean monochrome geometric look gets across the no-frills, no-froth simplicity that's the key attribute at the heart of the brand. We matched the simplicity of the look with clear language and a simple, authentic tone of voice.

16.11.08 | 3 Hardman Street: property branding category
3 Hardman Street is a flagship building in the heart of the commercial district in Manchester's Spinningfields. In fact, it's one of the largest and highest specification buildings in the city.
We created a bold, confident visual identity, and some real excitement and anticipation before the launch.
The concept was built around a big red three and we used it to create a whole range of media materials.

09.11.08 | CSG newsletter
The building at Central Saint Giles is now progressing at a rapid pace and we've been documenting this in an A3 format newsletter sent to prospects, agents, and the property community.
Designed to compliment other sales literature, the newsletter features eclectic layouts and content, which avoids corporate speak and glossy property cliché. Non-standard articles covered the sponsorship of local Covent Garden gardens, the site canteen chef's crusade for better cuisine, and a James Bond competition.
Much of the photography was produced by the design team and builds on the informal character of the paper.

02.11.08 | A world-wide intranet for Grosvenor
We brought Grosvenor's new branding and its strapline, ‘Living cities’, to life by imaginative application of the distinctive new visual language, mirrored by a smart user experience.
There was lots of rigorous user testing to make sure that what they wanted was built into the information architecture.
It really is best-practice in intranet design.

14.10.08 | Salans
Under very tight deadlines, we created a slick and professional presentation for Salans to play at a Las Vegas conference to over 800 people. The Flash presentation achieved maximum impact using diverse multimedia including a short film, music, imagery and interactive slides.

08.10.08 | New Project Manager
A warm welcome to Alex Hansford who joins us as Digital Project Manager.
Alex brings both agency and client side experience from Investis and Cancer Research UK. He's an expert in user-centred design and web technologies. We're delighted to be able to add his talents and skills to our digital team.

05.10.08 | Buriano
Property specialists N2 Buriano are developing an entire 12th century hill top village in Tuscany - 55 contemporary apartments, a restaurant, spa and swimming pools.
We've created a classical branding style based on original site heraldry and applied it to pre-let literature, stationery, and a website for their international sales team.

04.09.08 | Ocean
When it comes to superyachts, Ocean independence leads the way. Since joining forces with Cavendish White, it has become one of the largest superyacht sales, charter, management, new build and consultancy companies worldwide.
We created a new logo for them that echoes the nautical nature of their business and reflects the luxury service they provide.

11.09.08 | On the Beach Win
www.otbeach.com turns over an incredible £100m after only three years in business. But the online travel market is crowded and undifferentiated so On The Beach needs to stand out even more.
We're helping to get across the 'beach expertise' proposition and express its distinct personality in look, tone of voice and online experience.

12.09.08 | Kamizono-cho Website
Grosvenor's vision is to make a lasting contribution to the future of cities worldwide. In Asia it is concentrating its development activity on establishing a distinct luxury residential brand. Grosvenor Place is the flagship project in Tokyo, a development of over 40 apartments situated within the famous Yoyogi Park in the heart of the city. We were asked to create the brand and launch campaign for this exclusive residential opportunity to the local and international community. Featuring beautiful Japanese landscapes, and making reference to local art and traditions, the brand successfully blends the best of both cultures.

01.09.08 | New Digital Designers
We are adding more top talent to our digital design team.
Daniel Diggle joins us from 2 years experience in the commercial arena at Glue London and U-Dox Creative, with an impressive portfolio of work encompassing both digital Flash work and true graphic design.
Paul Summerfield has spent the last two and a half years at Global Beach where he has produced work for clients such as THT, Bentley and Bowers & Wilkins.

21.08.08 | Just for U
Hammerson's Union Square is a new shopping centre in the heart of Aberdeen. Taking our cue from the name, we created a simple and striking mark using the letter U and some bespoke type for the name. The mark is then incorporated into the graphic language for the centre, using it with illustration and text to tell the centre's story. As part of developing the brand we have also designed a leasing brochure, website, construction hoardings and retailer invitations. See the website for yourself.

10.08.08 | Shire - Continuous Corporate Responsibility Reporting
Specialty biopharmaceutical company Shire asked us to produce a new approach to its Corporate Responsibility Reporting. The online report uses a 'continuous reporting' technique that allows for effortless updating of the sites as and when content is available. This means Shire corporate citizenship is always current and fresh for its stakeholders.

04.08.08 | NHS Brand Guidelines
The NHS brand is one of the most well recognized and well-respected brands in the UK. It has a uniquely diverse range of brand audiences so communicating detailed brand guidelines is a real challenge. We've put users' needs at the centre in the redevelopment of the NHS Brand Guidelines site so information can be tailored to each audience's specific needs. It's fresh, effective and simple to use.

22.07.08 | Zoning in
Wireless broadband comes of age with the clean, simple, engaging and interactive website we’ve designed for BT Openzone.
We’ve helped define how the BT brand should be developed online, and created intuitive navigation that really enhances the user experience. And we’re helping more Wi-Fi customers to find their way in to the site by using the latest search engine optimisation techniques.

18.07.08 | All good things
It’s great to hear that Crossrail - the largest addition to the transport network in London and the South East for more than 50 years - has completed its Parliamentary process and got the go-ahead to deliver new services from 2017.
For Bostock and Pollitt, it’s also good to see our branding and logo work go live - we wish Crossrail well!

12.07.08 | Investigating intranets
Intranets are often run by IT departments who focus on technical issues, not on design, usability or tone of voice. We believe intranets are a crucial brand-building and communications tool for staff - key stakeholders in every organisation.
If you manage or use an intranet, we’d like to include your views in a survey. Let us have your opinions and we’ll send you our report and best practice recommendations.

21.06.08 | A new annual report for Shire plc
We've developed a magazine-style design for this year's Shire annual report, both online and print.
At a time of deep change in the industry, Shire needs to make clear its leading position among next generation speciality pharmaceutical companies. The report is accessible and succinct, and demonstrates how the company is focusing on its markets with specialist skills and a distinctive culture.

09.06.08 | Ideas at breakfast
Every couple of weeks our digital team snaps, crackles and pops together as we sit down at breakfast time to crunch through what's tasty in the world of digital branding and design. We'll be sharing our breakfast thoughts online, so watch this space.

21.05.08 | Cabot Circus
We made a splash at the Property Marketing Awards this year when we carried off the prize for Retail for our marketing and branding work for Bristol Alliance's Cabot Circus, including a leasing magazine.
With good quality stock, elegant colourways and specially commissioned photos and copy, the magazine solidly complements the development's objective to reposition Bristol as a UK fashion hub.

14.05.08 | ICMM
Formed in 2001, ICMM advances the interests of the leading companies in the mining and metals sector. Following members' feedback, ICMM came to us for a fresh new website look.
With simplified structure and enhanced navigation, the site greatly improves access to ICMM's substantial high-quality content. "This is a great improvement - easy to use, it reflects the depth and range of our important work", commented a delighted senior ICMM constituent.

28.04.08 | Angelique Kruger
Angelique Kruger joins us to head our digital project management capability. She has substantial experience delivering digital solutions to a wide range of public and private sector clients, including many government organisations. She's now leading our effort on the final stages of the major project to revamp the NHS brand guidelines.

24.04.08 | Central Saint Giles
We reported last month on our work for Central Saint Giles, the ground-breaking Legal & General and Mitsubishi Estates scheme set to transform a forgotten corner of Central London.
We've produced a website and a brochure that catch the mood of openness and transparency in the Renzo Piano design for the building. Our latest addition to the set of collateral is an interactive agents presentation detailing all the main features of the building produced in widescreen HD.

20.04.08 | GlaxoSmithKline
GSK is a world leading pharmaceuticals company with a robust worldwide presence that means its brand story has to be strong and clear.
We're helping GSK promote its brand story with a flexible and creative one-stop online shop for guidance and access to all brand elements. It incorporates practical tools - like an artwork finder and a 'visual bank' - giving the site an engaging and highly useable feel, while it's personalised for brand stakeholders, making it highly sticky.

12.04.08 | Grosvenor
Grosvenor is a privately owned international group of property businesses, active in investment, development and fund management, with roots reaching back to 1677 and now managing property assets worth some £12.9 billion, of which 47% are outside the UK.
We've worked with Grosvenor for several years - online and print - and know the brand well. The next logical step was to take on the annual report. We've produced a print and an online version, that explains the group clearly at a glance. It's a crisp contemporary layout with plenty of clean lines and specially-commissioned international photography.

31.03.08 | Aldersgate
Aldersgate - Allied London's perfectly located world-class centre for business in the heart of London - is nearing completion. It will provide an exceptional working environment as well as easy access to the best that the city has to offer.
This month saw the launch of the website that we designed and built for the development and we're now busy on the leasing brochure to tempt prospective tenants to sign up.

31.03.08 | Central St Giles
Central St Giles brings heart and soul into a forgotten corner of Central London. Under construction for Mitsubishi Estate Company and Legal & General, it’s the ground-breaking new creation of renowned Genoese architect Renzo Piano (Centre Georges Pompidou in Paris, among many other leading buildings around the world).
A mixed use regeneration development, it will grace the district with a handsome glazed ceramic façade, public events space, roof terraces and winter gardens.
We're producing leasing material for the agents that includes a website and a brochure both of which directly reflect the lightness and space of the building and its inspired use of colour.

18.02.08 | Honesty Box
Honesty Box is a Facebook success story. Highly popular with the under-25 market, it creates a secure environment for anonymous messaging.
We’re helping Honesty Box expand its demographic reach. Using our unique iterative approach, we’ve given the brand attitude and personality, emphasising trustworthiness and combining fun and serious purpose to appeal to a wider demographic.

15.02.08 | Aldersgate
We have created a leasing brochure and an interactive presentation for Aldersgate, the exciting new state-of-the-art office space. The materials all reflect Aldersgate’s impeccable location in the heart of the City with excellent transport links, buzzing bars, elegant restaurants and well-connected neighbours.

02.02.08 | The right spirit
We’ve just won the contract to produce the corporate citizenship report for leading spirits producer Beam Global, one of the world’s largest premium spirit companies. Beam takes its corporate responsibility very seriously, actively fighting alcohol abuse by promoting responsible marketing and investing £millions in organisations dedicated to education in this field. Bostock and Pollitt will help bring Beam’s messages alive in a transparent, powerful and creative way.

15.01.08 | B&P for BP
The Digital Communications and Technology (DCT) function in Refining & Marketing business of the energy major BP wanted a way to celebrate individuals in one of its teams as part of an internal recognition programme. We created 'Real People' for them - a teaser campaign presenting BP people by way of intriguing questions about their out-of-work passions, using large corridor displays. Answers to the teaser questions reveal a personality - not just a name - linked to a portrait photo.

08.01.08 | It's all in the name
Brand values of honesty, simplicity and openness characterise Fair & Square's fresh approach to secured lending. Bostock and Pollitt created a pared down identity, visual language and tone of voice with a black and white palette for Fair & Square's launch campaign and website. To ensure consistency, we were also appointed brand guardian, co-ordinating the work of the extended agency team and facilitating internal cultural workshops to ensure the brand personality ran through the heart of the organisation.

22.11.07 | BBC thinks big
BBC's Big Britain is a piece of research for marketing people and advertisers to learn about the views and attitudes of 'Big Britain' - 22 million people united by common values - openness, fairness, honesty and ethical awareness. We built a site that reflects this demographic - clear, lively, easy to navigate, with vigorous graphics, vibrant colourways and intelligent use of Flash.

18.11.07 | Fashion capital South West
Hammerson is also helping regenerate the centre of Bristol through The Bristol Alliance, with the £500m Cabot Circus - a fashion capital for the South West. To help create a buzz around the development, we produced a fashion magazine, combining photography, interviews, features, listings and ads for current retailers, including Hugo Boss, Harvey Nichols and Urban Outfitters.

12.11.07 | Fashion capital North East
Leading real estate group Hammerson is creating a new fashion capital in Leeds. They retained us to develop creative profiles for Eastgate Quarters, work completed before the architectural design. Collaborating with concept developers and animators, we built a 'vision toolkit' (to involve retailers, architects and partners), brochureware, leasing presentation and website.

26.10.07 | Colour It
Grown-ups now have a perfect excuse to do proper colouring-in during office hours. We've produced a hands-on colouring book with specially commissioned illustrations - ‘Colour It’ - to give an insight into the importance of colour in business communications.
If you want to know more about our views on colour, please contact Philip.

13.10.07 | 3 Hardman Street
As part of the ongoing branding and marketing campaign for Allied London's 3 Hardman Street, we've extended the range of marketing collateral for letting agents, to incorporate three brochures of staggered sizes which slot together in a branded case: a flip book of stills from the promo movie, a comprehensive guide to Manchester and a building brochure - vital stats, plans and CGIs.

29.09.07 | Y Show Awards
We've been nominated for Best Interactive Site in the Y Design Awards 2007
Launched last year as part of the London Design Festival, the Awards celebrate creativity and originality through technology. The nomination is for our compelling online presence for The Avenue, part of Manchester's groundbreaking Spinningfields development, which we highlighted in our July Newsletter.

15.09.07 | The site of Bow Bells
As part of the extensive Cheapside re-development, Mitsubishi and Stanhope are creating a landmark building on one side of Bow Churchyard.
We've built a website to market the space. It's a clean and simple information site, using CGI to show how Bow Bells House will complement the Wren church it shares space with.

23.08.07 | 20 Years of Bostock and Pollitt
You're invited to our 20th birthday party. This year marks 20 successful years for Bostock and Pollitt and we're marking the occasion with a big party in October 3rd for all our friends, at the Serpentine Gallery's new pavilion.
Please do come and celebrate with us. Contact Morgan at bp20@bostockandpollitt.com for an invitation.
Get in touch soon if you want to come.

18.08.07 | Shire Corporate Responsibility Report
Our fourth corporate social responsibility report for Shire, the speciality biopharmaceutical company, has a new structure: the main information now sits in a dedicated website that will be updated throughout the year, supported by a print version with a 'magazine' feel. Alongside, there's an updateable press release system for in-house use.

08.08.07 | Aedas Annual Review
Aedas, the fifth largest architectural firm in the world, wanted this year's annual review - the second we've produced for them - to show both their global and their local scope. The design shows Aedas' worldwide collaborative network - people working on projects from UK community housing to landmark skyscrapers in the middle East.

22.07.07 | The Avenue Manchester
The Avenue is Manchester’s new fashionable address in the Spinningfields development, with international design houses and restaurants. Our brief was to reflect the mix of aspirational brands to attract and inform prospective tenants, agents and visitors. We created a compelling website built on the foundation of a reportage style video, containing key information about the area.

14.07.07 | De La Rue
De La Rue is the world’s largest commercial security printer, producing over 150 national currencies, and secure documents such as passports, fiscal stamps and authentication labels. They are also the leading provider of cash handling equipment to banks and retailers worldwide. We won the contract to overhaul and redesign their 2006 annual report, and were commissioned to produce a second annual report with new hero photography and a fresh and stimulating approach to presenting graphics and illustrations.

12.07.07 | 3 Hardman Street Promotion
3 Hardman Street – at the heart of Allied London's ground-breaking Spinningfields development – is one of the largest and most exciting commercial/retail developments in Manchester. Bostock and Pollitt were entrusted with the brand development and marketing as part of a comprehensive campaign for the whole Spinningfields development and we've produced a website, a short promo film and a range of print collateral.

27.06.07 | Spinningfields Manchester launch
Allied London's Spinningfields development in Manchester - one of Europe's largest and most impressive new commercial developments - launched this month with Hollywood-style zing - amazing music, urban free-running, a luxury fashion show, street theatre in the sky, a pyrotechnic extravaganza, pan-global cuisine, mixology and the premiere of a movie commissioned by Bostock and Poliitt specially for the event.
Allied London chose B&P to produce marketing collateral for the development, which has won ten awards from a variety of industry bodies.
We've produced a huge range of marketing collateral for the launch, including the invitation, brochures, signage, hoardings, vinyls and a newsletter.

20.05.07 | Great expectations in Barbados
The Great House is a luxury beachfront holiday house built in 1988 at Turtle Beach on the exquisite West Coast of Barbados.
B&P has built an advertising site for the owners that captures the sunlit lushness of that stretch of Barbados as well as the prestigious nature of the house. Mixing high-quality imagery, video clips, elegant copy and a stylish look, and including an integrated booking facility, the site shows the luxurious house in its best light.

17.05.07 | NHS brand identity guidelines refresh
Bostock and Pollitt has won a contract to refresh NHS brand identity guidelines – to create practical advice focused on the specific needs of the designers and managers who use the guidelines.
The NHS has a uniquely diverse brand audience – patients, public and local NHS organisations, hospitals, dentists, pharmacists and more – and communicating detailed brand guidelines is particularly difficult.
We’ve been asked to enhance the site by putting its users at the centre of the way it works. We’re coming up with innovative ways of presenting the information – reworking the guidelines and creating a fresh site to simplify the job of finding and applying relevant brand information.
11.05.07 | Shire Annual Review 2006
Shire plc – a speciality biopharmaceutical company – has asked us to design their on and offline Annual financial review for the 4th year running.
Alongside the printed review, the online version enables Shire to track report usage, paving the way for personalised reports in the future. It also makes information far more accessible and includes interactive functions to engage the audience – Flash movies, for example – allowing the company story to be told to best advantage.
To see what we did click click here

24.04.07 | Doing business the right way
Leading international property group Grosvenor has launched a fresh, professional and informative new corporate website to support the evolving character of the organisation. An extensive information architecture phase enabled us to create a dynamic site for Grosvenor which reflects the group's international presence and clearly segments the two main areas of operation.
"It was vital that our new online presence reflected the changing face of Grosvenor, helping us respond effectively to interest in the group from a variety of sources", said Fenella Gentleman, Group Communications Director. "Bostock and Pollitt responded to our brief superbly with a site which contains a lot of information but is very easy to use."

18.04.07 | B&P court awards
Bostock and Pollitt shared in a clutch of trophies for outstanding marketing from this year's Property Marketing Awards, organised by leading UK property trade magazine Estates Gazette.
The 17 winners of the annual competition - recognising good practice in property marketing - were announced at the show at the end of March. We produced the marketing collateral for property group Grosvenor's award winning work on regeneration project Liverpool One (including the Victor Ludorum for best-in-show). We also won the award in the Capital Markets category - for Joiner Cummings' Covent Garden Estates investment brochure and website, incorporating a secure on-line data room.
At last year's event B&P also collected an award.

14.04.07 | IP Exchange
BT's IP Exchange product is one answer to an increasingly complex telecommunications market, allowing interconnection between different device types - webcams to mobiles, for example. Bostock and Pollitt produced the marketing collateral for the launch.
The campaign materials needed to be robustly future-proof to allow expansion of the BT portfolio. We also had to interpret a highly technical brief and help BT create a campaign to persuade very knowledgeable B2B audiences.
Together with our expert copywriters, we produced data sheets, folders, a showreel and presentations and a branded memory stick - all easily expandable as new products and services come on stream.

27.03.07 | A retail brochure for the new Terminal 5
Gordon Ramsey, Paul Smith, Tiffany & Co and Harrods fashion store – just four of the luxury brands taking space in BAA's new Heathrow Terminal 5. T5's retail strategy is to create a compelling encounter for its well travelled, sophisticated and demanding passengers. Bostock and Pollitt has created a brochure to match – using stylish imagery, sparkling words and high quality stock to reflect T5's glamorous and exciting atmosphere.
The brochure will be used as vital collateral for the teams selling media and exhibition space and will be used corporately to illustrate BAA's ambition for retail beyond T5.
21.03.07 | Mapeley annual report
Mapeley Ltd is a market-leading property investment and outsourcing company and one of the largest commercial landlords in the UK with a freehold property portfolio worth more than £2 billion. Mapeley needs to communicate with many different audiences and make its values and expertise visible in a coherent way using look and language.
Bostock and Pollitt has designed and produced Mapeley's annual report and created a flexible format for its complementary marketing brochure that allows it to be tailored to different prospects by adding or re-ordering sections as necessary.

12.03.07 | Eye-catching material for MIPIM
MIPIM - the world's leading real estate event - brings together movers and shakers in the international property industry. This year's show in Cannes was a great success for the Manchester at MIPIM Partnership, which headed for the sunshine armed with collateral produced by Bostock and Pollitt to help it stand out against over 2,000 other exhibitors.
We designed and produced a range of eye-catching material to ramp up their presence, amongst which was a brochure selling catering opportunities, handout material and a Flash presentation with a teaser from the film we're making promoting 3 Hardman Street, a landmark building which is a key part of Spinningfields, Manchester’s brand new, highly sophisticated, managed business district. The presentation is now part of the 3 Hardman Street collateral and features on the building's microsite.

20.02.07 | Hollywood comes to Manchester
Allied London, the developer behind Manchester's new business district, is set to capture the international business community's attention in true Hollywood style.
Bostock and Pollitt have been commissioned to make a short movie trailer to showcase all that's exciting about the new 2.37 million sq ft Spinningfields development with a particular focus on '3 Hardman Street', a 350,000 sq ft signature building in the heart of the new district.
The film is a fast-moving action epic featuring helicopters, base jumpers and free runners to get across the sense of pace and energy that's at the core of the district.
The film will be used worldwide with a teaser featuring at the MIPIM conference in Cannes.

11.02.07 | Bostock and Pollitt launch new Levitt Bernstein website
Levitt Bernstein are architects who work creatively with existing buildings as well as new-build projects and believe strongly in the benefits of community consultation. But their website wasn't helping, failing to reflect the quality of their work and making it difficult to share information with their audiences.
Bostock and Pollitt led workshops to understand Levitt Bernstein's 'architecture with people in mind' ethos and designed a new site with large-scale imagery to present their work at its best. The site now provides information and project reports that are easy to access and easy to update.

17.01.07 | Bostock and Pollitt first to re-brand Cheapflights
Cheapflights Ltd, the leading UK and US internet travel media company, has appointed Bostock and Pollitt as its first branding agency to help develop its popular online travel brand.
Cheapflights.com already reaches over 5m unique users globally a month.
Bostock and Pollitt will help to engage consumers by improving the brand's personality and design online, as well as developing a programme of multi-channel marketing activity.
Joseph Sikorsky, Head of UK Marketing said: "Our clear, compelling brand vision and personality will move us from the level of being primarily a functional, popular brand to an emotive one."

18.12.06 | Bafta & Pollitt
This year's B&P Christmas party took us to the Charlotte Street Hotel with it's own small cinema nestling deep in the basement. We were each challenged to make some You Tube movie magic by submitting one of our own three minute celluloid creations or a favourite film clip. Standards were stellar and the voting was vigorous.
12.11.06 | Bostock and Pollitt win Benchmark Award
We've been working on this project for the last 12 months. It's the largest urban regeneration project in Europe and the retail leasing toolkit we created includes brochures, direct mail, a website and motion graphics. We also had to develop the brand from the initial concepts we inherited from Wolff Olins and position Liverpool One as one of the best retail developments in the world. After so much work it was great to see it recognised in a Design Week Benchmark Award.
We won Best Brand Communications in the property and construction category. All the entrants had to cover at least three different channels (in our case, web, brochure and direct mail) and excel in all of them. As the judges said, "The breadth of application, copy style and tone of voice make this a winner. A highly developed brand story".
25.10.06 | NMA Top 100 Interactive Agency
We're proud to announce that Bostock and Pollitt have made the New Media Age Top 100 Interactive Agency listing for the third year running.
Visit site
25.09.06 | Purple gain
The third of our web projects this month is a new website project for Purple.
They're a specialist recruitment agency for the advertising, DM, design, marketing and digital market, and they've been hugely successful since their launch in 2000.
With so much momentum in their business the time was right for a new look, and our contribution will be a classy new website that's sleek, efficient and confident - just like the company.
24.09.06 | Registering a Change
Regester Larkin are a leading firm of crisis and risk management consultants who work both with major corporates and smaller companies.
They wanted a new and better website to signal to the outside world that their business has recently stepped up a gear, and their focus has broadened with a much wider service range and to reflect a growing international presence from dealing with crises to a much wider and more rounded approach to reputation.
The result is smarter, slicker and more sure-footed, while retaining the personal touch that has always set Regester Larkin apart from the competition.
17.09.06 | Pharma styles
This time last year we were in the middle of producing a web-writing guide for GlaxoSmithKline. As the project developed, it became obvious that the content had wider applications and it has now been extended into a full-scale style guide covering every aspect of how GSK communicates to its stakeholders, from employees to media and healthcare professionals to the general public.
We were asked to build a microsite for the guide on their intranet and we took on the challenge of creating a clean user-friendly site that looks as good as it sounds.
23.08.06 | Thirty - something
Marketing magazine's latest ranking of the top UK design agencies put Bostock and Pollitt at number 30. It's the highest we've ever been, and puts us ahead of CGI London, Designhouse, The Partners and Ziggurat to name but a few.
A result like that merits a big thank you to everyone who's worked with us in the last couple of years. And with so much momentum in the business now, it's great to have third-party endorsement of how much progress we're making. The only way is up!
23.08.06 | Off the peg
You may remember that we talked about redesigning the Pegasus website in our February newsletter. They're a leading software business working with major names like Next, Brita, Charles Worthington, and Douwe Egberts as their clients.They wanted the new website to increase their brand awareness and push new products into new markets.
As well as creating a new look and feel for the site, we also worked with them to improve the usability and navigability of the site. Pegasus particularly appreciated the way we worked alongside their internal IT people, and they're certainly very pleased with the result. As Sara Patience, Pegasus' Channel Programmes Manager told us, they think the new design is 'fantastic'.
23.08.06 | Down on the farm
You may have read about Fordhall farm in the papers recently. The family who owned it were desperate to save their organic farm from being sold to developers, and came up with the clever idea of selling shares in it to the public, so that a much wider group of people could have their own stake in the countryside.
After their story appeared in the media the scheme really took off, with people all over the world chipping in - and Bostock and Pollitt was among them! We bought some of these non-profit shares, because we thought that an educational and social resource dedicated to sustainable farming and healthy living was a great idea, and better than an industrial estate any day.
Launch the Fordhall Farm website by clicking here.
18.07.06 | Pass go and head straight for Directgov
This has got to be one of our biggest and most satisfying wins in years. Against stiff competition we won the pitch to overhaul and rejuvenate the Directgov brand. It's the Government's digital interface with the public . As its strapline says, this puts all kinds of public services together all in one place, from childcare to citizenship, and housing to health. It's a hugely exciting job to do, with scope for work on branding and tone of voice, as well as information architecture, navigation and graphic design.
If you have a minute it's worth looking at the site (www.direct.gov.uk) - we were amazed at how much you can do online already, and it'll be even better after the redesign.
18.07.06 | A new paw print for Bunnyfoot
We've talked about Bunnyfoot before in this newsletter - they're one of our favourite partners, and leaders in the field of usability and accessibility online. They wanted to refresh their logo and move it on from its rather basic beginnings. We played around with the 'B' of Bunnyfoot and tipped it on its side, so that it could look either like a pair of long ears or two big front teeth. And the new bright blue captures both the energy of the company, and their deliberate ethical stance.

18.07.06 | Signed, sealed, delivered for De La Rue
You may remember us talking about winning the De La Rue annual report in the April newsletter. They're the world's largest commercial security printer and papermaker, responsible for producing over 150 different currency banknotes and other documents like passports and travellers' cheques. The report has now been published, and it's been a great project to work on.
De La Rue were very clear that they wanted a step change this year, and that this report should look and read like a financial document, with an investor audience firmly in mind. The streamlined, no-nonsense design reflected this perfectly, and we also helped the company incorporate the new OFR guidelines and restructure their information into a clear narrative sequence. De La Rue certainly seem to like it - and these people know a thing or two about print!
25.06.06 | Shire, the inside story
The fast-growing specialty pharmaceutical company, Shire, asked us to produce its annual review in a way that would meet the IFRS and UK GAAP reporting requirements and show how the company is surging forward. Under the theme, 'Together', we've taken the reader inside the business to meet the teams that are making it happen.
As individuals tell their stories, we see how it's all coming together for Shire. Page by page, the picture emerges of a well-structured business with great products and people and a rich pipeline of drugs in development. The 142-page book packs a strong narrative, offers compelling portraits of the people involved and shows the strategy at work in practical ways.
25.06.06 | New Website for The New Brunswick
New shopping development, The Brunswick, Bloomsbury offers everything for the discerning shopaholics within the redeveloped glass and concrete structure of one of London's most iconic 1960s buildings. Its most famous feature is the art-house cinema, The Renoir.
Our task was to create the development's consumer website. As well as doing a great selling job, it had to enable the client (the developers, Allied London) to update information such as shop hours, new openings and special events, as well as monitoring customers and press visiting the site. The result is funky, modern and fun - a bright new site that promotes the Brunswick, puts Allied London in control of the content and has far exceeded our client's expectations.
31.05.06 | A fresh face for PPM
This project was to construct a new website for PPM Managers, the private equity Fund of Funds investment arm of Prudential plc. The challenge here was to create a design that would fuse the entrepreneurial energy of PPM with the solid heritage of its parent company. PPM also wanted to present themselves as a smart young team, open to all the possibilities of emerging markets and agile enough to respond to change. We brought all these elements together in a visual look that uses a hands-on illustrative style to soften the brand's image and make the site appear more lively and accessible. One for them (and us) to be proud of.
31.05.06 | Aedas - global but local
The architectural firm, Aedas - the sixth largest in the world - asked us to design and produce an annual report that would point out their sparkling international credentials while showing they were just as much at home building a local school in Rochdale. The report also had to be a bridge between Aedas' existing family of literature and a future design approach that hadn't yet been worked out. A tricky brief, but we cracked it. The result is a chic combination of black, white and grey, lifted by blocks of rainbow colours used as a geographical key throughout the document.
31.05.06 | Liverpool One - selling Liverpool
Liverpool One, the retail-led regeneration scheme for Liverpool city centre, was launched this month at the Gymnasium in King's Cross. Covering 42 acres, it's the most exciting project of its kind in Europe and has an investment value of £920 million.
Attended by retailers, retail agents and press, the launch provided maximum visibility for the scheme and was followed up with a three-part brochure mailed to all invitees giving more details of the opportunity.
Working with Wolff Olins on the branding, we marketed the retail, leisure and residential opportunities to the prospective audiences and produced a series of innovative mailers that included pieces of astro turf, chocolate on Valentine's Day and a shopping receipt for the launch invitation.
06.03.06 | De La Rue moves its blue-chip business to Bostock and Pollitt
Bostock and Pollitt has been appointed to develop De La Rue plc's annual report after a five way creative pitch. The project involves both print and online versions.
The De La Rue story is one of transformation. The new strategic direction, under the stewardship of Chief Executive Leo Quinn, is delivering enhanced productivity, cost savings and significant returns for shareholders.
Mark Fearon, Head Of Corporate Affairs at De La Rue plc said: "Bostock and Pollitt's strategic thinking and clear understanding of our challenges will help us to get our proposition across to all our stakeholders. We were impressed with Bostock and Pollitt's creativity but more importantly by their strategic understanding and project management skills."
Mark Pailing, Design Director at Bostock and Pollitt said: "This is a great opportunity for Bostock and Pollitt to add value through a creative yet practical approach to De La Rue's investor message."
23.02.06 | Write it Guide
Language is one of the most powerful ways we have to express who we are as individuals. So what is it that makes us adopt dreadful clichés and tired business-speak as soon as we walk through the office door?
Our short, simple 'Write it' guide offers some pithy advice. If you'd like one just email Philip Mann at philip@bostockandpollitt.com.

14.02.06 | Bostock and Pod-it
Our first Podcast. We've always got an eye to the communication future.
Podcasts are growing in popularity as a new way to get information, stories and points of view across, in words and pictures. So we've done one. It's about tone of voice and why it's no longer good enough to look good if you sound rough — corporately speaking. If you want to have a listen - visit www.bostockandpollitt.com/podcasts/. And if you're really switched on, have a look, too.
You may find that one of our highly successful WordShops is just what you've been searching for, if so, just email Philip at philip@bostockandpollitt.com.

17.02.06 | Bostock and Pollitt win Pegasus website redesign
Pegasus have been one of the leaders in their market for over twenty years, and can boast the likes of Next, Brita, and Douwe Egberts as their clients.
Their website is a key element of their marketing strategy, but doesn't really do them justice at the moment, and so we have been asked to redesign it. The idea is to use the website to give Pegasus a real edge, and change the way they communicate online.
22.12.05 | Andy Earl calendar
Deck the walls!
Rizla recently commissioned the photographer Andy Earl to take a series of shots of new bands. He worked with the bands to create an image that would capture their special individuality - straight or strange, moody or mainstream. What we then did was to create a calender of the best shots to use as a giveaway - and to make it something people would want to keep.

15.11.05 | Eat Dorset book
Eat, drink - and give to a good cause
There's no recipe for figgy pudding, alas, but Mike Feasy and Brian Neesam's new book has some stunning seasonal food, as well as beautiful photography of the Dorset countryside.
Even better, 50% of the profits are going to the NSPCC and two local children's charities. Our contribution? Layout, design and production - and some pride in being part of such a great idea.

29.09.05 | Mark Pailing joins us
Mark Pailing, Design Director at CGI is moving to Bostock and Pollitt as Design Director, as part of a restructure to beef up the agency's design team at a senior level. The move will also free Nick Pollitt from some of the day to day design issues so he can focus more on developing the business.
Mark is a talented and successful designer who's previously been responsible for major annual reports and identities, including GSK, Unilever, Smiths Group and O2 at CGI, Radley Yeldar and Salter Baxter.
He says the Bostock and Pollitt opportunity came along at exactly the right time: "I was looking for something that would give me the chance to get more involved in the creative thinking that goes into good design, without giving up hands-on designing which is what I've always loved. I've done some freelance work for Bostock and Pollitt already so I know the team, and as a business I think it has real potential. I can't wait to get started."
Nick Pollitt is enormously pleased Mark has decided to join and commented "There's a lot happening at Bostock and Pollitt, with Mark and our current team we can take the business on to the next stage. Our ambition is to build the most outstanding creative team in London, and this is the first step towards that. So watch this space."
Mark will join the business on October 10th
28.08.05 | Sponsorship pack for the World Sailing Leaque
Bostock and Pollitt, the independent design and communications consultancy, have produced a sponsorship pack for The World Sailing League (WSL).
WSL is aiming to set up an exciting new sailing series, featuring 12 national teams who will compete in some of the world's most desirable and glamorous locations around the world. The league promises to be "the Formula One of the sailing world", with races relying on sailing skills and with the spectators at the heart of all activity.
The sponsorship pack is aimed at high worth sponsors and consists of four high-quality hard-backed brochures in a hard-backed foiled slip case, detailing the features of each type of sponsorship - complete league sponsorship, team sponsorship, overall event sponsor and the opportunity to be a venue host.
"We are delighted to have had the opportunity to collaborate with Bostock and Pollitt in the delivery of a high-quality sponsorship programme to potential sponsors of the WSL. Great design can only aid us in producing the best racing series in the world," said Michael Jones, CEO of WSL.
13.07.05 | Antoinette Beenders identity and website
Bostock and Pollitt, the independent design and communications consultancy, has created a new identity and designed and built a new website for Antoinette Beenders, British Hairdresser of the Year 2004 and Global Style Director of Aveda.
The identity features Antoinette's initials as a scissor-shape bringing together the stylist and her craft into one image.
The new website, which launches this week at www.antoinettebeenders.com communicates the originality, creativity and vision which are central to Antoinette's work through flash animation and features many stunning images. The website also gives details of Antoinette's many major hairdressing awards during her prolific career.
Antoinette Beenders said: "Bostock and Pollitt has created an identity and website which really reflect my own ideas and style. This means that the site communicates my philosophy and complements my portfolio. I think this work sets a new design standard within the haircare and beauty sector."
Nick Pollitt, Creative Director at Bostock and Pollitt said: "We are delighted to be able to work with Antoinette on this project and showcase her work for many others to see."
15.06.05 | Report for Allied Domecq
Bostock and Pollitt has produced a second social report for Allied Domecq PLC, the global drinks and food brands company.
The report extends the theme of an 'outside in' view of the company much further, bringing in more external views of Allied's performance in the social responsibility area and addressing clearly each issue facing the company. The report can be downloaded from http://www.allieddomecq.co.uk/en/OurResponsibilities/.
This year's report draws in opinions from many different audiences, both inside and outside the company - newspaper cuttings and quotes from activists are set in the context of Allied's own beliefs. Using a hands-on 'annotation' style Bostock and Pollitt give a visual expression to the idea of dialogue and debate.
Each issue facing Allied is tackled separately and comprehensively - alcohol, food, environment, supply chain/ethical trading, health and safety, employees and community.
The second report is presented in the same direct tone of voice as the first, and in a visual style that's a fresh evolution from last year's look.
Stephen Whitehead, Group Director Corporate Affairs at Allied Domecq PLC, said: ""The best thing about this year's report is that B&P's design allows us to capture and express the complexities of the issues we face. Like many other companies we operate in a challenging industry, and it's important to show that we're engaging with the whole range of different views, even those we don't necessarily agree with. This year's social report is the first one I've seen that manages to do that, and still manages to be a good read."
Philip Mann, Managing Director at Bostock and Pollitt, said: "We're delighted to develop our relationship with Allied Domecq producing more innovative work in this important area. In fact, this second social report is probably one of the best things we've ever done."
26.04.05 | BP Pension Fund website and marketing
Website and literature programme support record-breaking property sale.
Bostock and Pollitt, the independent design and communications consultancy, have designed and built a comprehensive new extranet and literature programme to accompany the sale of the BP Pension Fund's Knightsbridge Estate, the biggest UK property deal in recent years. This advanced level of functionality has proved invaluable in giving potential buyers the tools they need for critical decision-making in such a large project.
Bostock and Pollitt have been working closely with BP Pension Fund to create a secure website which features multiple types of access and content choice across the development as a whole and allows specific information to be accessed for the four portfolios on offer. This enables secure, simple access for potential buyers, their agents and solicitors to relevant information e.g. leasing yields, for the varied retail, commercial and residential elements of the development.
A leather-bound brochure has been produced outlining the benefits of this exclusive area. The brochure uses mood photography to bring alive the excitement of living, working and visiting Knightsbridge.
Richard Womack, Senior Director at CB Richard Ellis said, "We're delighted with the high quality design and technical work Bostock and Pollitt have produced. It complements the stature of the development and reflects our high aspirations for it."
David Chapple, Chief Executive, Bostock and Pollitt, said, "It's a rare opportunity to work on a project that really pushes the boundaries. We're proud to have delivered a ground-breaking campaign for such an important project."
24.03.05 | New website for British Land
Bostock and Pollitt, the independent design and communications consultancy, has been appointed by The British Land Company PLC, the leading FTSE 100 property company, to design and build a new website.
Key elements of Bostock and Pollitt's task will be to bring British Land core values and brand personality online and create an engaging user experience. Effective design proposals were key in winning the project.
The new website will be future-proofed via a scalable site structure. As part of the project Grouptree, a leading provider of content management solutions, will develop a comprehensive website management system which will allow management of site content right across the company. The management tool will integrate closely with the existing British Land system.
Danny Somekh, Director of New Media at Bostock and Pollitt, said: "This is a great win and enables us to apply a range of Bostock and Pollitt's communications, design and technical skills".
20.01.05 | Oxfam's Make Trade Fair
Campaign features stars getting dumped with food to highlight farmers' plight.
London, January 20th 2005 - Shoppers across the world will see their favourite celebrities being dumped on with the launch of a new marketing initiative for Oxfam's Make Trade Fair campaign designed by Bostock and Pollitt with photography by Greg Williams.
UK activities which form part of the international campaign include:
Presences at festivals and events over the year
Online activities such as banner ads, viral emails
An exhibition - which kicks off in January with 2 months at the Notting Hill Arts Club and then tour the country
Oxfam shop posters - from April 05
Postcards in cinemas and universities - again in April 05In the media
Designed to highlight the plight of billions of people in the developing world who are unable to lift themselves out of poverty because of unfair trade rules, the campaign includes images showing a celebrities being dumped with everything from milk and chocolate sauce to rice and feathers.
Celebrities featured include Michael Stipe, Chris Martin, Colin Firth, Thom Yorke, Antonio Banderas, Minnie Driver, Youssou N'Dour and Alanis Morissette. Each poster has four images, firstly the star in normal pose then over the next three they are gradually covered in one of the products highlighted by the campaign. There are ten designs in total. The products featured include sugar, cotton, milk, chocolate, and peanuts.
Greg Williams is a leading London and LA-based photographer who first worked with Oxfam 12 years ago in drought-ravaged South Africa, and has supported Oxfam's work ever since. He invited the stars to participate and asked Bostock and Pollitt to create the campaign. The posters have already been featured as a front cover on The Observer Magazine and also in Life magazine.
The campaign highlights how the rules of trade are rigged against poor countries and poor farmers and in favour of rich countries and rich companies. Many issues are raised by these images however the key one concerns dumping - the world's richest countries pay their farmers to overproduce and dump the surplus in poor countries - pushing local farmers out of business and into poverty. The campaign calls on people to take action by signing Oxfam's Big Noise petition to Make Trade Fair - www.maketradefair.com.
'Big Noise' is an international petition to Make Trade Fair. The aim is to have millions of signatures by the time of the World Trade Organisation Meeting in Hong Kong in December 2005 - a key moment when world leaders come together to discuss the rules of trade. The hope is that if enough people join the petition and make 'a big noise' about unfair trade world leaders will have to listen and make trade fair.
Phil Bloomer, head of Oxfam's Make Trade Fair campaign, said: "We are delighted to have brought together the best in photography and design with a host of A-list international stars who feel so passionate about this vital issue and have contributed their energy to help the campaign succeed.Together we want to Make Trade Fair for poor people across the world."
Greg Williams added "I wanted to give a quirky and imaginative twist to a serious campaign by highlighting the almost violent misuse of something as mundane as cotton or sugar. The immediate impact of the photographs is an unsettling one - it is about something very familiar being used to hurt or humiliate."
Bostock and Pollitt's senior designer Mike Bone said: "Unfair trade is an issue that's been around for some time and we needed to do something totally different to convey a strong message and make sure people take notice. This campaign will achieve instant recognition due to the profile of the celebrities involved . It aims to confront consumers directly with truth about unfair trade and gives them a simple way to react - that is, by adding their name to Oxfam's Big Noise petition to Make Trade Fair."
10.12.04 | Space.NK website
Best-of-breed site offers comprehensive e-commerce service
London, December 10th 2004 - Bostock and Pollitt, the independent design and communications consultancy, has designed and built a new website for Space.NK, the specialist beauty emporium, which launches next week. The website, www.spacenk.com, will offer the full Space.NK product range plus recommended other brands, online beauty consultations and comprehensive e-commerce service and will set a new standard for consumer experience within the beauty sector.
Expert advice is a key component of the Space.NK customer proposition and this is featured on the website in the form of an online diagnostic tool. This will give individual online beauty consultations, create a profile for users and give product suggestions. Design values are also maintained, emphasising clear presentation and effective navigation.
The site will offer all the different Space.NK ranges, for example colour, SPA, sun, Mother and baby, all under one e-commerce shop. This differs from the retail stores which specialise in particular products and services.
The shopping service allows users to shop by brand or by product type. It offers a Gift Registry service and a multi-address facility which allows users to send gifts to a variety of addresses on one order.
Nicky Kinnaird, President and Creative Director, Space.NK, said: "We were impressed by Bostock and Pollitt's professional approach to delivering our objectives. They have demonstrated a clear understanding of the brand and design requirements and created effective and lasting solutions."
Danny Somekh, Director of New Media at Bostock and Pollitt said: "It's been great to work with Space.NK on this key element of their brand roll out."
19.11.04 | Bostock and Pollitt win contract for SPAA
New extranet will enable online management of developments in the retail gas industry
London, 19 November 2004 - Bostock and Pollitt, the independent design and communications consultancy, has won a major contract from the gas industry to facilitate the development of gas retail governance using an advanced online management system.
Bostock and Pollitt will meet the brief by developing a website which will enable the gas industry parties to manage the development of retail governance completely online and in a secure system. Documents will be authored by a central manager and commented on and signed off online by all the parties to the agreement. Each party to the development and sign-off process will be able to view the document history and amendments. This will speed up the governance development process and provide secure access to approved documents. In addition, this approach will enable all parties to review the level of the Project control and audit completed work.
Gas Industry retail governance is controlled by a Supply Point Administration Agreement (SPAA) developed by the Gas Industry and Ofgem. This facilitates the development of processes and procedures jointly agreed to support competition in the supply of gas.
David Thorne, Regulatory Energy & Compliance Manager at British Gas and member of the SPAA Executive Committee, said: "Bostock and Pollitt have shown in-depth understanding of our objectives and developed a solution which will revolutionise the way we manage our business. Having obtained all parties' commitment to develop governance we can now move ahead with speed and transparency."
Danny Somekh, new media director at Bostock and Pollitt commented, "This project will show how a web-based facility can speed up industry development whilst at the same time enhancing security and control" He added: "It's a model which could be applied to many other sectors."
14.10.04 | Spitalfields campaign
New identity and marketing launch begins new era for retail in Spitalfields
London, October 14th 2004 - Bostock and Pollitt, the independent design and communications consultancy, has created a new campaign for the Spitalfields retail development next to the site of Old Spitalfields Market. Hoardings featuring the new creative mark the start of the campaign this week.
Bostock and Pollitt were appointed by Spitalfields Development Group, Hammerson plc and The Corporation of London in May. The key objective for the campaign was to communicate the heritage, creativity and diversity of the area and create a vision of its future for prospective retailers, City workers, local inhabitants and visitors. Reflecting the business traditions of the area the intention is to attract independent retailers.
The campaign is based around a new identity 'my, your, our Spitalfields' which draws together the community and business life of Spitalfields today to create a different type of retail offer.
A retail leasing brochure forms the first phase of the campaign. The brochure is structured around the 'my, your, our Spitalfields' identity - the first section 'my Spitalfields' about people who have a connection with the area - businessmen, visitors, stallholders, restaurateurs; the second section 'your Spitalfields' about the offer to the client including transport and demographics and the third section 'our Spitalfields' about creating a better future.
Bostock and Pollitt answered the brief by exploring the area's heritage for inspiration and also by applying a contemporary graphic language and commissioning a simple engaging photographic approach to communicate the Spitalfields of today. Pat Glover, senior designer at Bostock and Pollitt commented, "The original reference points for the design came both from the historic Huguenot silk weaving community, and the more contemporary craft and fashion influences of modern day Spitalfields. The idea of fabric being woven together reflects the bringing together of different cultures in the area." He added: "the paper and printing process used add to the feeling of craftsmanship in the product. The cover uses a new type of paper backed material called flax print and there's a different paper stock for each of the three sections within the brochure."
The photography was shot by John Spinks who had undertaken a student project in the area whilst studying for his degree. "We commissioned John because of his natural and very simple way of approaching portraiture," said Rebecca Oliver, Account Director, "There is no sense of him being an 'outsider looking in' more a feeling of somebody who genuinely connects with the area and its people - and that is a vital part of the campaign."
22.07.04 | Fitch production team join Bostock and Pollitt
London, July 22nd 2004 - Bostock and Pollitt, the independent design and communications agency, today announced that it is taking on the former Fitch:London production team this week.
Production Directors Dave Walsh and Sharon Johnston together with Production Manager Paul Collins are joining their former colleague Philip Mann, who is now Managing Director at Bostock and Pollitt. All four worked together very successfully at BamberForsyth for over ten years and have collaborated on over 150 + annual reports and corporate literature projects, many of which won industry awards.
Dave Walsh says that they're all looking forward to being part of a close-knit team again: "BamberForsyth had a great reputation and we were really proud of the work we did. Moving to Bostock and Pollitt is going to give us exactly the same sort of creative environment but with a lot more energy, ambition and focus."
Philip Mann is delighted to have been able to get one of the most professional production teams in London to join him at Bostock and Pollitt, "This will make a step-change to what we can do in the future. The business is growing fast, and taking on bigger and bigger projects, so the next logical step was to beef up our production side. The timing couldn't have been better."
Bostock and Pollitt has recently won work from Allied Domecq, Shire Pharmaceuticals and BT.
21.01.04 | Shire Pharmaceuticals
London, January 24th 2004 - Bostock and Pollitt has been appointed to develop Shire Pharmaceuticals Group's annual report and its first standalone Corporate Social Responsibility report. The exercise involves both print and online versions. A key element of the task will be to demonstrate Shire's new business focus and to communicate Shire's Corporate Social Responsibility strategy in action.
Shire Pharmaceuticals Group's offline and online communications strategy reflects the newly focused business announced by Chief Executive Matthew Emmens.
Cléa Rosenfeld, Global Head of Investor Relations at Shire Pharmaceuticals Group said: "Effective information content and delivery lie at the heart of Shire Pharmaceuticals Group's investor communications strategy. Bostock and Pollitt's strategic thinking and clear understanding of our challenges will enable us to create a superior proposition for our investors. We were impressed with Bostock and Pollitt's creativity but more importantly by their strategic understanding and project management skills."
Nick Pollitt, Creative Director at Bostock and Pollitt said: "This appointment by Shire Pharmaceuticals Group is a great opportunity for Bostock and Pollitt to add value through a creative yet practical approach to a global communications challenge."