50 Years of Looking Forward at D&AD

15 March, 2012

Last night, we attended the D&AD Presidents lecture ’50 Years of Looking Forward’ with speakers Bob Gill, Sir Alan Parker and Lord Puttnam recounting stories from their illustrious pasts.

We found out about Sir Alan’s ‘lucky shirt’ and Lord Puttnam’s claim to the invention of the ‘make the logo smaller’ mis-direction strategy for getting creative concepts past clients. Not to mention, the arguments they used to have in the 1960s about starting sentences with the word ‘and’, which still goes on today never mind in the ’60s.

Undoubtably the highlight of the evening was the wit, insight and enthusiasm of Bob Gill who had us all laughing about dry cleaning one minute and thinking originally the next. Quite a feat. We left enthused and inspired.

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