A sunny start for St Joseph’s

9 May, 2012

When a local primary school asked us to help them with their prospectus, we were delighted to assist. St Joseph’s is a small school buried in the heart of Covent Garden, just around the corner from our agency. They were interested in using a more promotional approach to admissions, which is where we were able to help.

We worked closely with the St Joseph’s team to develop a new positioning and visual language for their prospectus. The school has been called a ‘bright ray of sunshine in the heart of the community’, which we decided to use as the basis for their positioning. We spent a day with photographer Lee Mawdsley, shooting the school and the local area, making the most of the school’s culturally rich surroundings. Once complete, the prospectus was printed by Quadracolor.

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Behind the scenes

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