Aspers new super casino off to a flying start

12 December, 2011

As reported in the Evening Standard, Aspers new casino attracted 30,000 visitors in the first few days since opening, four times as many as expected. We created the launch campaign comprising advertising on the Tube, in regional and London press, as well as online banner ads, targeted direct mail and flyers handed out at strategic locations around the city.

The campaign stressed the broad leisure and entertainment offer as much as the the safe gambling environment, which seems to have captured the imagination of gamblers and non-gamblers alike.

Prior to this, we supported Aspers in tendering for the super casino license by designing the bid submission itself.

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Launches

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