London’s West End, City and Canary Wharf are the core of the capital’s office market. In a groundbreaking piece of research, we have spoken to leading figures in the property industry about how these locations project themselves to the world and how their brand identities are evolving. The report is essential reading for anyone in the London property development, leasing and investment sector.
The intention of the study was to take a “standback” from the particularities of the locations and look at how the overall identity of each has evolved in recent times, where they are headed and what that means for the brand that each location projects to occupiers.
Through one-to-one interviews with developers, owners and agents across these three key markets the research aims to identify trends and examine whether current office marketing is in step with the changing identities of each location. To encourage frankness, each interviewee was also able to speak “off the record” when desired.
In addition to giving their views on brand characteristics, interviewees were asked about what concepts and products they might associate with the locations.
To discover our key findings, the full report is available on research.bostockandpollitt.com
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