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BT's IP Exchange product is one answer to an increasingly complex telecommunications market, allowing interconnection between different device types - webcams to mobiles, for example. Bostock and Pollitt produced the marketing collateral for the launch.
The campaign materials needed to be robustly future-proof to allow expansion of the BT portfolio. We also had to interpret a highly technical brief and help BT create a campaign to persuade very knowledgeable B2B audiences.
Together with our expert copywriters, we produced data sheets, folders, a showreel and presentations and a branded memory stick - all easily expandable as new products and services come on stream.
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