A simple philosophy lies at the heart of the new brand we have created for Meadowhall, one of the UK’s most successful and longest established shopping centres: Meadowhall offers rewarding experiences.

The graphic element of the logo becomes a flexible, colourful device within illustrations, while a new tone of voice – positive, warm, down to earth and playful – keeps the focus on delighting their customers. We launched the brand with a multi-platform spring fashion campaign, including TV, press and poster advertising. Further elements are being rolled out as we write, with a fresh new website due to launch in late May.

Spring fashion, fresh passion

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Challenge the stylist

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Another successful annual report for the international property group. Here’s what Fenella Gentleman had to say:

"Bostock and Pollitt have done a great job with three interlocking challenges: implementing radical new brand management guidelines, marking the handover from one CEO to the next, and developing the document so there's no need for brochures for the six businesses in the Group."

Fenella Gentleman,
Group Communications Director

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