Bostock and Pollitt

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This month, a new approach to Corporate Responsibility Reporting for Shire, a fresh new brand for Hammerson's Union Square and we breathe life back into the NHS brand guidelines.

Hammerson's Union Square is a new shopping centre in the heart of Aberdeen. Taking our cue from the name, we created a simple and striking mark using the letter U and some bespoke type for the name. The mark is then incorporated into the graphic language for the centre, using it with illustration and text to tell the centre's story. As part of developing the brand we have also designed a leasing brochure, website, construction hoardings and retailer invitations. See the website for yourself. www.unionsquareaberdeen.com

Specialty biopharmaceutical company Shire asked us to produce a new approach to its Corporate Responsibility Reporting. The online report uses a 'continuous reporting' technique that allows for effortless updating of the sites as and when content is available. This means Shire corporate citizenship is always current and fresh for its stakeholders. www.shirecr.com

The NHS brand is one of the most well recognized and well-respected brands in the UK. It has a uniquely diverse range of brand audiences so communicating detailed brand guidelines is a real challenge. We’ve put users’ needs at the centre in the redevelopment of the NHS Brand Guidelines site so information can be tailored to each audience’s specific needs. It’s fresh, effective and simple to use. www.nhsidentity.nhs.uk

If you want to know more, call Danny Somekh or Philip Mann on +44(0)20 7379 6709 or email daniel@bostockandpollitt.com or philip@bostockandpollitt.com

Bostock and Pollitt

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