Brand values of honesty, simplicity and openness characterise Fair & Square’s fresh approach to secured lending. Bostock and Pollitt created a pared down identity, visual language and tone of voice with a black and white palette for Fair & Square’s launch campaign and website. To ensure consistency, we were also appointed brand guardian, co-ordinating the work of the extended agency team and facilitating internal cultural workshops to ensure the brand personality ran through the heart of the organisation.

www.fairandsquare.co.uk

The Digital Communications and Technology (DCT) function in Refining & Marketing business of the energy major BP wanted a way to celebrate individuals in one of its teams as part of an internal recognition programme. We created 'Real People' for them - a teaser campaign presenting BP people by way of intriguing questions about their out-of-work passions, using large corridor displays. Answers to the teaser questions reveal a personality - not just a name - linked to a portrait photo.