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Bostock and Pollitt update it
January 2009
bostockandpollitt.com

We've got off to a promising start this January 2009 with a juicy corporate responsibility project for Britvic and a major branding and marketing communications project for Dublin Airport Authority. It's looking like a tough year, but that's all the more reason to get your story out there. And here are some of ours.

Britvic - talking about corporate responsibility
Britvic - talking about corporate responsibility

Everybody's talking about corporate responsibility and Britvic is no exception. Their CR strategy is built into four key areas; packaging, operations, health and community.

We've been helping them get the message out to leading retail and consumer companies, turning sustainability into a real business benefit.

Directgov - pointing Directgov in the right direction

Directgov is revolutionising the way people access public services. On one site, you can now get advice and information on everything from pensions to recycling.

We were commissioned to develop the Directgov brand and upgrade the way the website looks and works.

We wanted to add some personality to the brand so we created a friendly, simple illustration - the flexible canine character. You'll see him in the current advertising campaign (by ad agency MCDB) on TV and in the press. The character acts as a guide, drawing attention to specific campaign messages.

www.direct.gov.uk

Britvic - talking about corporate responsibility
Dublin Airport City - a catalyst for Ireland's next economic wave

Dublin Airport Authority (DAA) is creating an 'airport city' next to Dublin Airport. When finished, it will be the equivalent of almost 20% of Dublin's current office space.

The idea behind our brand work was to show the project as a vital catalyst for future Irish economic growth. Centered around the idea "future thinking" the identity features an arrow device to convey a visionary, ambitious and forward-looking development.

We're currently working on a marketing toolkit that will make the idea visible to all key audiences.

Get in touch

If you want to know more, call Jonty Roots or Philip Mann on +44(0)20 7379 6709 or email jonty@bostockandpollitt.com or philip@bostockandpollitt.com

 Bostock and Pollitt

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