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WWF’s constant challenge is the need to engage online campaigners and encourage them to sign up and lobby for WWF.
Our two minute animation captures the issues and concerns people really care about – deforestation, over-fishing and pollution and shows how the individual can make a genuine difference.
We established a distinctive animation style (with partners Wyld Stallyons), and a quirky narrative that engages and inspires.
View the video on the WWF’s YouTube channel
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