The property sector is going through challenging times, but British Land has a clear ambition, and a strategy in place for delivering it. Our challenge was to make sure that their story was told in a clear, coherent compelling way, in a narrative that all their stakeholders could immediately understand and engage with.
Building on the new brand language, we created a strong hierarchy of information for the 2011 report. Working in close partnership with British Land, we crafted the content to build a clear narrative flow. Typography and navigation helped time-pressured readers pinpoint key information quickly and easily. The result creates an accurate portrait of a company with a confident sense of purpose, and a coherent ‘value creating’ story.