BTG
BTG brand development
The brief
BTG is a rapidly growing pharmaceutical company with big plans for the future. The company’s success had been built on honing its offer to a few core specialisms. In preparation for a new phase of expansion, BTG asked us to help sharpen their brand offer, create a strong visual identity, and roll it out across their annual reports and website.
The solution
Working closely with BTG throughout a series of workshops, we defined a core brand idea that cut to the essence of their mission and captured a sense of their absolute commitment to their stakeholders: “Because people depend on us”. Building on this idea, we developed a distinctive visual identity that reflected its business strategy: clear, no-nonsense, pragmatic and focused above all on results.
