Hammerson
London Wall Place
The brief
An office development tailormade for the City with fantastic transport links might sound like an attractive proposition to any business looking for their headquarters. But despite these advantages, London Wall is often perceived as City fringe, not the most desirable location for City businesses. Hammerson asked us to promote their new building in a way that would challenge perceptions of the area and appeal to occupiers in both the financial and professional City sector.
The solution
To really see the potential of a place, sometimes you need a different perspective. With that in mind, we created a bold campaign idea – ‘To a better city life’ – and used it to get prospective occupiers thinking again about London Wall, and the benefits the area offers to financial businesses.
The cornerstone of our campaign was an innovative iPad app, designed to give letting agents a compelling way to show the potential of the site. As well as providing detailed models of the space, the app gave visitors an immersive experience of the building, helping them visualise exactly how the unfinished development will look on completion.
