British Land
Meadowhall rebrand
The brief
Located in Sheffield, Meadowhall is one of the biggest shopping centres in the UK, with loyal customers and a broad retail offer. Despite its success, Meadowhall’s image was starting to feel tired, and the centre was struggling to attract new customers. We were asked to help develop a new, revitalised brand for the shopping centre that would reflect and celebrate the important role it plays in the community and in its customers’ lives.
The solution
We reinvigorated the Meadowhall brand through a major relaunch that included TV and print advertising, a brand campaign and a refreshed identity. The creative work for the relaunch focused on a simple idea: that Meadowhall provides rewarding experiences. This idea became the foundation for a playful, highly flexible visual language for Meadowhall that communicates more directly with customers, and conveys a sense of fun, pleasure and community spirit.
